Learn the fundamentals of trademarks, including what they are, why they are important to your startup, how to choose one that’s likely to be approved by the United States Patent & Trademark Office, and a step-by-step overview of the filing and registration process.

You’ll also learn common reasons for refusal and how to avoid them so you can save time, money, and frustration as you make your way onto the Principal Register.

2 times available: 11:30 AM & 2:00 PM on Wednesday, September 17, 2025